Category: Font Diary

A beautiful and successfully compelling brand identity must have a suite of fonts it can pull upon depending on the marketing piece you’re planning and don’t worry, having a variety of fonts won’t water-down your identity. In fact, if they’re selected and balanced properly they’ll have quite the opposite effect. Just like a valuable source of brand images or a selection of colours that complement each other, your brand fonts will add character and depth that will visually resonate with your ideal customers.

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