Ever wondered what impression your business colours could be giving potential customers?
Putting some careful time and consideration into answering this could really make all the difference to your brand identity, not just on a visual level but on a deeper, instinctive and more subconscious level too.
The psychology of colour has been an incredible asset to the way I design for many years and this week, with Easter just around the corner, I’d love to share with you the qualities of what might make your business a Spring business. There’s only so much I can fit into one blog post but here is a snapshot of Spring Colour Psychology traits you might feel fit comfortably with you and your business.
What are Spring’s Colour Attributes?
Warm, bright, clear, transparent, honest, uplifting, enlightening, bubbly, energetic, effervescent, creative, communicative.
There are actually 2 types of Spring colour tones; soft pastel tones that are full of light and whiteness, and vibrant saturated tones that have depth and energy. However, each tone carries the same underlying clarity and simplicity. No fuss, no grey or black, just clear honest, singular colour.
If your business is a Spring business, it’s likely you have an open, caring and communicative ethos and your interpersonal skills naturally bring people together. Being social probably plays an important part towards how you deliver your end product and you’ll always conduct everything you do with passion, enthusiasm and vigor. By always being 10 steps ahead it can sometimes feel like an organised chaos in your world but as long as you have people around you, you and your business is in a happy place.
If Spring doesn’t quite feel right for you then look out for Summer, Autumn and Winter posts over the coming weeks, plus more of Colour Psychology and just how powerful it can be for your business.
Happy Easter everyone!