Category: Colour Psychology: Summer

With a passion for classic seasonal floristry, a degree in psychology  and an incredibly eye for all things creative, Rebecca  started her business The Bespoke Florist   in Oxfordshire.

Like many new business owners keen to get going, she put together a  brand identity herself  with a view to keeping costs as low as possible for the first year or so. Now a couple of  years on, her business is growing fast  and  her branding has been left for  dust!

Rebecca wanted to feel proud of her branding,  as proud and confident as she felt working with flowers and to be able to hold her head high when emailing a proposal or sending someone to her website.

As her business has evolved, Rebecca’s developed and honed her own bespoke  floristry style so much so she’s now ready to redefine her business image.

She approached me last year to help her get her branding to the next level – a level that would communicate her business values and personality  in an honest light, allowing her to be more selective about  who she works with and relish any chance to push her floristry  skills  even further.

Here’s how the new brand identity unfolded…

 

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Logo & icons

 

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Patterns & textures

 

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Brand fonts

 

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Proposal cover

 

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Clever Colour Series: Summer

Last month I shared the attributes of a Spring colour personality. If you didn’t feel you connected with those colours enough then perhaps you have a Summer business?

The significance of colour and the positivity it can bring to your business branding should, in my eyes, never be ignored so I hope my Clever Colour series gets you thinking carefully about where your business fits on the colour spectrum.

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SO WHAT ATTRIBUTES DEFINE A SUMMER BUSINESS?

Cool, understated, careful, dreamy, relaxed, romantic, organised, creative, tactful, trendy, sensual, comfortable, impressionable

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