Moo are a brilliant print company whose products, services and branding have got better and better over the last few years, and here’s one very simple reason why…
…they understand their customers.
For people like me who’ve worked with many printers over the years, Moo is the answer to my great-print, hands-free prayers. Their brand personality is brilliantly structured and their website makes ordering as easy as pie, so today, I’m sharing 7 priceless reasons why Moo left me feeling wowed and excited to use them again.
As well as this, I’m showing you a few snaps of the delicious apricot and blackcurrant jam we made last week, proudly displaying the cute little labels I created (and printed with Moo) for a dear friend Rosie; owner of a collection of stunning holiday cottages at Rockenhayne Farm.
Rosie kindly spun off some exceptional honey for our wedding last year from her hives in the depths of beautiful Branscombe.
So, here are my 7 reasons why Moo gets my print vote any day!
1 / Pristine online ordering process
It sounds obvious and maybe it is, but by streamlining their click-throughs smartly and making a search for a quick quote so simple, it’s hard to fault their online process.
2 / Great products, fast turnaround
OK, they may not have every product under the sun but I don’t mind that. It tells me they understand the demand and that they’re focusing their energy on perfecting what they know their customer’s want the most, which justifies their new gorgeous Luxe range of 600gsm card. Plus, every product I’ve ordered has arrived in my hand sooner than the expected date.
3 / Transparent design and service
Right through to the moment I’m ready to checkout, there are no surprises. No hidden costs I didn’t expect and their step-by-step ordering process made me feel confident that everything was being covered as I went along.
4 / Ability to re-upload artwork
For those of you who panic when you’ve sent something to the printers after realising there’s an error on the artwork, do not fret. Moo give you up to 2 hours to re-upload your design after you’ve ordered! As well as offering ‘realistic’ runs of cards starting from just 50, you can even have multiple different designs on the reverse at no extra cost! Genius.
5 / Friendly e-shots
Not only did I get an order confirmation within a minute of hitting submit but I had regular updates on how my order was doing. I knew when my labels were being printed, when they were finished and when they were scheduled for dispatch, without lifting a finger.
6 / Impressive packaging and print
Regardless of what product you order, it’s packaged so well. My little score-back labels came back in a smart branded wallet and my business cards in a unique flip-open box that keeps them together and tidy. It’s the small things that can make a big difference in my book.
7 / Customer Service
Despite having never spoken to anyone at Moo, their online support always leaves me believing there’s a really cool, conscientious team of ‘Moo-ers’ out there lovingly popping my labels into their branded wallet and carefully shipping them out to me.
Why on earth do I think this?
Well, the answer’s three-fold; firstly, the look and feel of their branding leads me to think so, secondly the way they talk to me through their chirpy but confident copy and thirdly, if they’ve put that much attention into the detail of their website then why wouldn’t they do the same with my little labels?
If you’re wondering, no, I don’t work for Moo 😉 I just admire how they’ve evolved their branding and service into something that really works well and is now a worthy competitor in the print industry.
OK, so they may not be right for every print job.
For instance, if I was going to print a corporate brochure or folder then I wouldn’t choose them. Whilst their print quality is good and would leave most business owners tickled pink, it’s not exceptional, so their products would only be right in certain instances but that’s exactly why the business works.
They don’t try to be all things to all people, they just get on with honing what they do best and haven’t they done well!
How well do you understand your customers?
What steps might you take to reach out to them even more effectively than you do at the moment?
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