With a passion for classic seasonal floristry, a degree in psychology and an incredibly eye for all things creative, Rebecca started her business The Bespoke Florist in Oxfordshire.
Like many new business owners keen to get going, she put together a brand identity herself with a view to keeping costs as low as possible for the first year or so. Now a couple of years on, her business is growing fast and her branding has been left for dust!
Rebecca wanted to feel proud of her branding, as proud and confident as she felt working with flowers and to be able to hold her head high when emailing a proposal or sending someone to her website.
As her business has evolved, Rebecca’s developed and honed her own bespoke floristry style so much so she’s now ready to redefine her business image.
She approached me last year to help her get her branding to the next level – a level that would communicate her business values and personality in an honest light, allowing her to be more selective about who she works with and relish any chance to push her floristry skills even further.
Here’s how the new brand identity unfolded…
Logo & icons
Patterns & textures