Author: carolineharrison

With a passion for classic seasonal floristry, a degree in psychology  and an incredibly eye for all things creative, Rebecca  started her business The Bespoke Florist   in Oxfordshire.

Like many new business owners keen to get going, she put together a  brand identity herself  with a view to keeping costs as low as possible for the first year or so. Now a couple of  years on, her business is growing fast  and  her branding has been left for  dust!

Rebecca wanted to feel proud of her branding,  as proud and confident as she felt working with flowers and to be able to hold her head high when emailing a proposal or sending someone to her website.

As her business has evolved, Rebecca’s developed and honed her own bespoke  floristry style so much so she’s now ready to redefine her business image.

She approached me last year to help her get her branding to the next level – a level that would communicate her business values and personality  in an honest light, allowing her to be more selective about  who she works with and relish any chance to push her floristry  skills  even further.

Here’s how the new brand identity unfolded…





Logo & icons












Patterns & textures





Brand fonts




Proposal cover





Let me introduce Career On Your Terms, founded and directed by Rikke Hansen  –  a frank London based business advisor helping ambitious individuals either  change career or focus their  entrepreneurship on building a successful business of their own.

Rikke doesn’t do things by half! Her honest, direct and powerful approach to the way she works gets you sitting up straight in your seat, buzzing with motivation and geared up for exciting change. Her rebrand has been an important step towards targeting more strong-minded, career focused employees who’ve found themselves stuck in high-ranking jobs that pay well but don’t satisfy their needs.


Logo Design, Brand Identity, Graphic Design, Corporate Identity





The new look has been a joy to design and I’m proud to say features in the amazing How To Style Your Brand book by Fiona Humberstone. Do make sure you order your copy if you’re looking to brand or rebrand your business – it’s a brilliant resource for anyone keen to understand how to engage their ideal audience through compelling design.





You can Tweet Rikke on @TheRikkeHansen or visit Career On You Terms, Rikke Hansen


Kate and Mandy are at the creative forefront of a busy, thriving sustainability team in Luton who are brilliant at coming up with remarkable green solutions for companies in the retail sector such as Waitrose, Fresh Olive and Center Parcs.

They asked me to create a new Brand Identity that was an honest reflection of them and their business values, one that resonated with the right people and could be carried smoothly through to a new website design. They’ve both been a joy to work with and I’m very proud to say that their new identity is lucky enough to have it’s very own feature in Fiona Humberstone’s incredible best seller ‘How to Style Your Brand‘; an amazingly insightful resource to have at your fingertips if you’re branding or rebranding your business.

Let me share the Veris design journey with you…






Case Study Design, Making Waves, Caroline Harrison

Logo & Brand Identity Design, Making Waves, Caroline Harrison

Logo & Brand Identity Design, Making Waves, Caroline Harrison

Website Design Caroline Harrison, Making Waves

You can visit the new Veris website here



Wowsers. I never thought I’d be saying this but I’m very proud and honoured to be featuring in the latest amazing book by Fiona Humberstone, How to Style your Brand. I’m lucky enough to have bagged not one but two design features in the book and I’m humbled to have my work sitting next to so many other incredible designers, some of whom I’ve admired for years. What a thrill!

If you’re a business owner keen to understand the process if creating a truly effective brand with your designer, or indeed a fellow designer looking to sharpen up your approach, snap up your copy of How to Style your Brand here and gain an expert’s workbook you’ll find utterly inspiring.

I’ll be revealing my featured work here next month so stay tuned!

Shot of the author by Katie Spicer  /  Featured photo by Fiona




Today someone did something very memorable for me;
they thanked me.

But not just over the phone or by email but through good old fashioned design, print and post, and although the items themselves are brilliant it’s the sentiment of sending anything in the first place that I love the most.

Well it’s a win:win isn’t it?

The sender shares their gratitude, promoting their own brand values and increasing awareness whilst the lucky recipient feels delighted, appreciated and brimming with pride. No one can lose in this equation.

So what do you do to say Thank You to the people you work with?

Are you doing enough, if anything at all?

It often only takes a small behaviour to make a lasting impression on someone’s perspective of you or your business so saying Thank You could be the one compelling behaviour you do for your business this year.

Remember, it’s not rocket science so don’t give yourself a nervous breakdown trying to think of something intricately clever and likewise, whatever you decide on doing certainly doesn’t have to break the bank but giving a little something out to those who’ve already committed to buying from you can go such a long way towards deep-rooting your relationship with them and opening new exciting opportunities.

Give yourself just 10 minutes this week to think about how you might show your appreciation to your loyal customers this year.



My very thoughtful Thank You was sent courtesy of Fiona Humberstone, The Brand Stylist.

Not sure what to create to say Thank You from your business?

Let me help you. Drop me a line at or 07701 047433




Introducing Imaginista; a creative marketing support business based in Guildford, Surrey.

If you missed Imaginista’s first post on my blog you can catch up here, and for those already to up-to-date here’s a reminder of the moodboard and colour palette I posted earlier this week:




So now’s your chance to get involved! Which concept is your favourite?







































WHICH CONCEPT WOULD YOU CHOOSE? Don’t forget to vote below.

Like brand elements from each? Leave a comment and tell us your feedback 🙂

[yop_poll id=”1″]

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Moo are a brilliant print company whose products, services and branding have got better and better over the last few years, and here’s one very simple reason why…

…they understand their customers.

For people like me who’ve worked with many printers over the years, Moo is the answer to my great-print, hands-free prayers. Their brand personality is brilliantly structured and their website makes ordering as easy as pie, so today, I’m sharing 7 priceless reasons why Moo left me feeling wowed and excited to use them again.

As well as this, I’m showing you a few snaps of the delicious apricot and blackcurrant jam we made last week, proudly displaying the cute little labels I created (and printed with Moo) for a dear friend Rosie; owner of a collection of stunning holiday cottages at Rockenhayne Farm.

Rosie kindly spun off some exceptional honey for our wedding last year from her hives in the depths of beautiful Branscombe.






So, here are my 7 reasons why Moo gets my print vote any day!

1 / Pristine online ordering process

It sounds obvious and maybe it is, but by streamlining their click-throughs smartly and making a search for a quick quote so simple, it’s hard to fault their online process.


2 / Great products, fast turnaround

OK, they may not have every product under the sun but I don’t mind that. It tells me they understand the demand and that they’re focusing their energy on perfecting what they know their customer’s want the most, which justifies their new gorgeous Luxe range of 600gsm card. Plus, every product I’ve ordered has arrived in my hand sooner than the expected date.


3 / Transparent design and service

Right through to the moment I’m ready to checkout, there are no surprises. No hidden costs I didn’t expect and their step-by-step ordering process made me feel confident that everything was being covered as I went along.


4 / Ability to re-upload artwork

For those of you who panic when you’ve sent something to the printers after realising there’s an error on the artwork, do not fret. Moo give you up to 2 hours to re-upload your design after you’ve ordered! As well as offering ‘realistic’ runs of cards starting from just 50, you can even have multiple different designs on the reverse at no extra cost! Genius.


5 / Friendly e-shots

Not only did I get an order confirmation within a minute of hitting submit but I had regular updates on how my order was doing. I knew when my labels were being printed, when they were finished and when they were scheduled for dispatch, without lifting a finger.


6 / Impressive packaging and print

Regardless of what product you order, it’s packaged so well. My little score-back labels came back in a smart branded wallet and my business cards in a unique flip-open box that keeps them together and tidy. It’s the small things that can make a big difference in my book.


7 / Customer Service

Despite having never spoken to anyone at Moo, their online support always leaves me believing there’s a really cool, conscientious team of ‘Moo-ers’ out there lovingly popping my labels into their branded wallet and carefully shipping them out to me.

Why on earth do I think this?

Well, the answer’s three-fold; firstly, the look and feel of their branding leads me to think so, secondly the way they talk to me through their chirpy but confident copy and thirdly, if they’ve put that much attention into the detail of their website then why wouldn’t they do the same with my little labels?


If you’re wondering, no, I don’t work for Moo 😉 I just admire how they’ve evolved their branding and service into something that really works well and is now a worthy competitor in the print industry.

OK, so they may not be right for every print job.

For instance, if I was going to print a corporate brochure or folder then I wouldn’t choose them. Whilst their print quality is good and would leave most business owners tickled pink, it’s not exceptional, so their products would only be right in certain instances but that’s exactly why the business works.

They don’t try to be all things to all people, they just get on with honing what they do best and haven’t they done well!





How well do you understand your customers?

What steps might you take to reach out to them even more effectively than you do at the moment?

Need help finding the answer? Book your free Branding Consultation with me and I’ll help you get there > / 07701 047 433

*preferential portfolio building rates throughout the Summer to help you start making waves in your own industry!*




Let me introduce the vision and colours for Imaginista.

A creative and supportive marketing company based in Guildford, Surrey who helps small growing businesses get more brand traction through smart, creative marketing ideas.

Working with like-minded creatives can be a mixed bag of emotion for me; on the one hand it’s so exciting to know my design will inject more brand power into what they’re doing and yet on the other hand, I can’t help but put immense pressure on myself to get it right! Well, they’re creatives too! 🙂

Melanie is a fantastic lady with oodles of passion for what she does and a host of marketing experience she’s gathered over the years, she’s been a complete joy to work with and as a result, her branding journey has been so much fun. Melanie’s business has established itself a bit more over the last year and her customer base has not only started to grow but she’s started to attract the type of work she really loves the most, so now felt the right time to give her business an identity that does her expertise justice.

With a strong-minded, honest work ethic there’s no doubt that Melanie’s straight talking know-how gets results so whilst her gentle manner begged for visual tactility and warmth, there’s serious strength in what Imaginista can do for your business so finding the perfect balance between the two was the challenge.

After we’d discussed the brief it was clear Imaginista was an Autumnal business with a hint of Spring, so I set to work on the vision board and colours before moving onto the design. (Find out more about Autumn and Spring colour seasons and what they mean.)

Here are some shots of the vision board I created to set out the creative direction:










With the new brand design well underway, I’ll be posting the designs later in the week where you’ll be able to vote for your favourite!

Don’t forget I’m still working hard at building up my portfolio here at Making Waves so if you’re looking to brand or rebrand your business then I’m offering preferential portfolio-building rates at the moment!

Drop me an email or call me on 07701 047 433 to get a date in the diary for your free Branding Consultation.


© 2018 Making Waves Creative Ltd