Moo are a brilliant print company whose products, services and branding have got better and better over the last few years, and here’s one very simple reason why…

…they understand their customers.

For people like me who’ve worked with many printers over the years, Moo is the answer to my great-print, hands-free prayers. Their brand personality is brilliantly structured and their website makes ordering as easy as pie, so today, I’m sharing 7 priceless reasons why Moo left me feeling wowed and excited to use them again.

As well as this, I’m showing you a few snaps of the delicious apricot and blackcurrant jam we made last week, proudly displaying the cute little labels I created (and printed with Moo) for a dear friend Rosie; owner of a collection of stunning holiday cottages at Rockenhayne Farm.

Rosie kindly spun off some exceptional honey for our wedding last year from her hives in the depths of beautiful Branscombe.






So, here are my 7 reasons why Moo gets my print vote any day!

1 / Pristine online ordering process

It sounds obvious and maybe it is, but by streamlining their click-throughs smartly and making a search for a quick quote so simple, it’s hard to fault their online process.


2 / Great products, fast turnaround

OK, they may not have every product under the sun but I don’t mind that. It tells me they understand the demand and that they’re focusing their energy on perfecting what they know their customer’s want the most, which justifies their new gorgeous Luxe range of 600gsm card. Plus, every product I’ve ordered has arrived in my hand sooner than the expected date.


3 / Transparent design and service

Right through to the moment I’m ready to checkout, there are no surprises. No hidden costs I didn’t expect and their step-by-step ordering process made me feel confident that everything was being covered as I went along.


4 / Ability to re-upload artwork

For those of you who panic when you’ve sent something to the printers after realising there’s an error on the artwork, do not fret. Moo give you up to 2 hours to re-upload your design after you’ve ordered! As well as offering ‘realistic’ runs of cards starting from just 50, you can even have multiple different designs on the reverse at no extra cost! Genius.


5 / Friendly e-shots

Not only did I get an order confirmation within a minute of hitting submit but I had regular updates on how my order was doing. I knew when my labels were being printed, when they were finished and when they were scheduled for dispatch, without lifting a finger.


6 / Impressive packaging and print

Regardless of what product you order, it’s packaged so well. My little score-back labels came back in a smart branded wallet and my business cards in a unique flip-open box that keeps them together and tidy. It’s the small things that can make a big difference in my book.


7 / Customer Service

Despite having never spoken to anyone at Moo, their online support always leaves me believing there’s a really cool, conscientious team of ‘Moo-ers’ out there lovingly popping my labels into their branded wallet and carefully shipping them out to me.

Why on earth do I think this?

Well, the answer’s three-fold; firstly, the look and feel of their branding leads me to think so, secondly the way they talk to me through their chirpy but confident copy and thirdly, if they’ve put that much attention into the detail of their website then why wouldn’t they do the same with my little labels?


If you’re wondering, no, I don’t work for Moo ūüėČ I just admire how they’ve evolved their branding and service into something that really works well and is now a worthy competitor in the print industry.

OK, so they may not be right for every print job.

For instance, if I was going to print a corporate brochure or folder then I wouldn’t choose them. Whilst their print quality is good and would leave most business owners tickled pink, it’s not exceptional, so their products would only be right in certain instances but that’s exactly why the business works.

They don’t try to be all things to all people, they just get on with honing what they do best and haven’t they done well!





How well do you understand your customers?

What steps might you take to reach out to them even more effectively than you do at the moment?

Need help finding the answer? Book your free Branding Consultation with me and I’ll help you get there > / 07701 047 433

*preferential portfolio building rates throughout the Summer to help you start making waves in your own industry!*




Let me introduce the vision and colours for Imaginista.

A creative and supportive marketing company based in Guildford, Surrey who helps small growing businesses get more brand traction through smart, creative marketing ideas.

Working with like-minded creatives can be a mixed bag of emotion for me; on the one hand it’s so exciting to know my design will inject more brand power into what they’re doing and yet on the other hand, I can’t help but put immense pressure on myself to get it right! Well, they’re creatives too! ūüôā

Melanie is a fantastic lady with oodles of passion for what she does and a host of marketing experience she’s gathered over the years, she’s been a complete joy to work with and as a result, her branding journey has been so much fun. Melanie’s business has established itself a bit more over the last year and her customer base has not only started to grow but she’s started to attract the type of work she really loves the most, so now felt the right time to give her business an identity that does her expertise justice.

With a strong-minded, honest work ethic there’s no doubt that Melanie’s straight talking know-how gets results so whilst her gentle manner begged for visual tactility and warmth, there’s serious strength in what Imaginista can do for your business so finding the perfect balance between the two was the challenge.

After we’d discussed the brief it was clear Imaginista was an Autumnal business with a hint of Spring, so I set to work on the vision board and colours before moving onto the design. (Find out more about Autumn and Spring colour seasons and what they mean.)

Here are some shots of the vision board I created to set out the creative direction:










With the new brand design well underway, I’ll be posting the designs later in the week where you’ll be able to vote for your favourite!

Don’t forget I’m still working hard at building up my portfolio here at Making Waves so if you’re looking to brand or rebrand your business then I’m offering preferential portfolio-building rates at the moment!

Drop me an email or call me on 07701 047 433 to get a date in the diary for your free Branding Consultation.



If you have a new business and need an identity or if you’re looking to rebrand what you already have, let me share some brilliant stress-saving tips with you on how to focus your mind and prep the perfect brief to achieve top notch results from your designer.

Articulating everything you do, why you do it and the values behind it is a challenging task for any business owner, let alone putting it all down on paper for a designer to interpret.

In this post you’ll find 7 easy steps to help you look at your business on a deeper level and think hard about the impression you want your new branding to create on potential customers. You’ll learn powerful questions which, when answered, will help your designer interpret your business attributes into tangible design that hits the perfect chord.

Plus, having these pointers under your belt will hopefully take some of the stress away, helping you to get under the skin of exactly how you want your new branding to feel and, for those of you rebranding, perhaps unlock a few doors towards understanding how your business, your customers and your industry may have changed since you first started.


Knowing exactly what your role is within your business and what you do from day to day will help your designer understand your involvement; physically, mentally and emotionally, and this can really help them understand what makes you tick.

It’s very likely your previous experience in the working world has shaped who you are as a person, your values and how you run your business today so make sure you tell them your story.

Specific questions to ask yourself:

What does your business do and what’s your involvement?

What did you do before you started your business?

What do you think makes your business unique, both in it’s product and in the way it operates?



You might be a new business in which case you need a visual personality from the get-go. If you’re rebranding, then you’ve already acknowledged something isn’t right about what you have at the moment so ask yourself what that is exactly.

What’s been the driving force behind you wanting to rebrand?

What are you expecting from your designer?

What results do you hope to see from this identity change?



Get inside the mind of your ideal customer and you’ll open up so many more opportunities to work with like-minded people. Your new branding will showcase what you know they love, talk to them in a brand voice that resonates with them and demonstrate that you understand why they buy from you; ultimately enriching your product and everything you do.

Questions to ask yourself:

What would an ideal customer buy from you?

Walk yourself through the process of working with them. What’s their personality like?

Why do think they love to work with you?



If you have a clear idea of where you want your business to be in 2-5 years time then share this with your designer. Your new branding needs to work hard for your business now as well as carry longevity to work hard in the future. If you plan on relocating, introducing more products or services or perhaps expand your team then it will have an impact on how your business is perceived by the public.

Think about:

What is my goal for the next year or more?

What things need to change in order to reach this goal?

How should your new branding reflect these changes?



Your built-in values will be the heart and soul of your business so it’s vital your designer understands them. These attributes can determine colour, font and shape choice as much as written content so think carefully about the morals, ethics and attributes behind what you do.

What 3 words best summarise your most important attributes?

What design already inspires you and why?

 What do you do differently to others in the same industry?



Now we’re getting down to the nitty gritty! By now you’ve already asked yourself who your ideal customer is so understanding how you want them to feel when they experience your brand should be fairly easy. It might seem obvious but think about them as people; what type of lifestyle do they have? What magazine might they read? What car do they drive? Clarify your customer archetype and you’ll know what look and feel will be most attractive to them.

How do you want your customers to think and feel about your brand?

If a customer described your business in one sentence what would it be?

What are you most proud of?



Create a shopping list of everything you expect at the end of your brand journey. Knowing what you ultimately need at the end will give you and your designer focus so that time doesn’t drift and you know you’ll have products in your hands or online to show off as soon as you need them.

What tangible things do you need at the end of your brand restyle?

Make a list and prioritise each item, including dates if you can.

How will you measure the results of your rebrand?


I hope these steps and questions really help you focus and whilst your designer will have more questions around these, you’ll be 10 paces ahead and in the perfect mindset to get the best results from your branding venture.


If you’re struggling to know what answers are right for you then I’d love to help. I offer a free one-hour branding consultation with no obligation where I’ll help you establish a solid brief that fills you with confidence before investing in design. You can also discover how to get the best from your graphic designer on my recent post 7 Super Secrets: Getting the most from your Graphic Designer & Rebrand Experience

As my business is still young I’m offering portfolio-building rates at the moment! Drop me an email or a call:¬† /¬† 07701 047433

I’d love to hear from you.






Today you’re going to find out if you have an Autumn business. You’ll also start to understand why knowing what colour season you and your business falls into can mean the difference between your brand visually singing to it’s customers or just plain old talking at them.

If you have an Autumn personality then you’ll like to do things a bit differently, and chances are you run your business with the same ethos. With a passionate drive for success and a love of learning, your business is a bit of a wild child; your work ethic is likely to be pretty unique and ambitious in it’s own right.

The drawback is that you often take a lot on, promising the world but not quite managing to tick off everything on the list. Yet this isn’t a negative feature to the people who already know and trust your brand; it’s an endearing characteristic that epitimises your love of growing, learning and being truly independent to everyone else.

There’s so much meaning to what you’re doing that it can sometimes be overwhelming yet it’s this substance and hard graft you put in that gives your product it’s authenticity, and that means the world to you.

Often Autumnal businesses relate to animal, nature or food in some way and are trying to do things a little differently to everyone else whilst maintaining an honest, ethical and organic service. Your business might have environmental or heritage-focused attributes in which case you’re very likely to be Autumnal. It’s your connection with nature, your surroundings and all things non-materialistic that set you firmly in an Autumnal colour palette.

¬†So what are Autumn’s key attributes?

Ambitious / Passionate / Independent / Creative / Authentic / Genuine / Hard-working / Ethical / Campaigning / Love to learn

What do Autumn colours and shapes look like?

Muted / Deep / Substantial / Rounded / Quirky / Unique / Smooth / Rustic / Organic / Textured / Tactile / Golds / Bronzes

As a ‘warm’ season, colours will have a hint of yellow or magenta to them, so soft creams and warm off-whites are more appropriate than crisp whites or silvers.

Knowing what colour season your business is means you’ll know how to interpret all of your attributes into powerful branding that resonates with the right people.

If you now know you have an Autumn business then let yourself take just 20 minutes to review your branding

Does it communicate all the attributes you’re most proud of? Does it emotionally engage with the right people? If not, why not?

Understanding your colour season not only opens up a world of colour possibilities for your branding but a whole host of attention to the finer details which are easy to overlook; shapes, formats, textures, fonts, patterns, layouts. Start to think about how your branding could become even more engaging if you considered your colour season.

Don’t quite feel Autumn is right for your business? Perhaps you have a Spring, Summer or Winter business?




For me, designing wedding stationery is like taking a break to eat that naughty bar of chocolate when you should be working.
It’s just heavenly.

Whilst it’s not my primary business focus, I just adore designing personal wedding invitations and stationery. Every piece is always going to be so very different to the next but beautifully personal to the couple’s big day. I treat the design process in exactly the same way I would a Brand Identity so bespoke design like this can often take longer than you would first think.

My lovely friend Carrie and her fianc√© Patrick asked¬†me to help them at the start of the year with a view to having an exclusive invitation design that showcased¬†a snippet of the magic they’ve planned for their special day this Summer; an afternoon ceremony followed by a lantern-filled, moonlit marquee reception full of twinkles, soft pink colours and champagne drinking under the stars. With clear ideas around what they wanted for their day and a mood board of colours and designs¬†they loved, I¬†set to work on a¬†style that was destined¬†to be very different to any other I’ve created.

Pat and Carrie opted for a less traditional sized card – just shy of A5 – with double-sided inserts that sat behind the main invite and were tied with a silver ribbon, in keeping with their sparkly, glamorous evening theme. I’m so looking forward to seeing their plans come to life and celebrating with them¬†this September.

Big congratulations to the happy couple!








Let the dress shopping commence! ūüôā




OK, I admit it. I’m a bit of a beach girl when it comes to fashion and it’ll therefore be unsurprising to learn I’ve signed up to every mailing list you can imagine; Fat Face, White Stuff, Sea Salt, Roxy, I could go on. But my interest isn’t just in their clothing (although that plays an important role of course!) but what I get through the door and delivered to my inbox is often pretty darn cool.

Needless to say, this gorgeous mailer landed on my doormat this morning and I was bowled over at how beautiful it was; the design, the concept, the thickness of the card and the clear level of thought that had gone into something simply qualified as a throw-away item. I’m a big fan of anything printed on uncoated card so that was a win straight away and the fact they’ve tapped into the office aeroplane idea is cute for someone who just wants 5 minutes away from their desk.

Cliché? Of course it is but who cares?

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