Category: Brand Identity

With a passion for classic seasonal floristry, a degree in psychology  and an incredibly eye for all things creative, Rebecca  started her business The Bespoke Florist   in Oxfordshire.

Like many new business owners keen to get going, she put together a  brand identity herself  with a view to keeping costs as low as possible for the first year or so. Now a couple of  years on, her business is growing fast  and  her branding has been left for  dust!

Rebecca wanted to feel proud of her branding,  as proud and confident as she felt working with flowers and to be able to hold her head high when emailing a proposal or sending someone to her website.

As her business has evolved, Rebecca’s developed and honed her own bespoke  floristry style so much so she’s now ready to redefine her business image.

She approached me last year to help her get her branding to the next level – a level that would communicate her business values and personality  in an honest light, allowing her to be more selective about  who she works with and relish any chance to push her floristry  skills  even further.

Here’s how the new brand identity unfolded…





Logo & icons












Patterns & textures





Brand fonts




Proposal cover





Let me introduce Career On Your Terms, founded and directed by Rikke Hansen  –  a frank London based business advisor helping ambitious individuals either  change career or focus their  entrepreneurship on building a successful business of their own.

Rikke doesn’t do things by half! Her honest, direct and powerful approach to the way she works gets you sitting up straight in your seat, buzzing with motivation and geared up for exciting change. Her rebrand has been an important step towards targeting more strong-minded, career focused employees who’ve found themselves stuck in high-ranking jobs that pay well but don’t satisfy their needs.


Logo Design, Brand Identity, Graphic Design, Corporate Identity





The new look has been a joy to design and I’m proud to say features in the amazing How To Style Your Brand book by Fiona Humberstone. Do make sure you order your copy if you’re looking to brand or rebrand your business – it’s a brilliant resource for anyone keen to understand how to engage their ideal audience through compelling design.





You can Tweet Rikke on @TheRikkeHansen or visit Career On You Terms, Rikke Hansen


Kate and Mandy are at the creative forefront of a busy, thriving sustainability team in Luton who are brilliant at coming up with remarkable green solutions for companies in the retail sector such as Waitrose, Fresh Olive and Center Parcs.

They asked me to create a new Brand Identity that was an honest reflection of them and their business values, one that resonated with the right people and could be carried smoothly through to a new website design. They’ve both been a joy to work with and I’m very proud to say that their new identity is lucky enough to have it’s very own feature in Fiona Humberstone’s incredible best seller ‘How to Style Your Brand‘; an amazingly insightful resource to have at your fingertips if you’re branding or rebranding your business.

Let me share the Veris design journey with you…






Case Study Design, Making Waves, Caroline Harrison

Logo & Brand Identity Design, Making Waves, Caroline Harrison

Logo & Brand Identity Design, Making Waves, Caroline Harrison

Website Design Caroline Harrison, Making Waves

You can visit the new Veris website here



Wowsers. I never thought I’d be saying this but I’m very proud and honoured to be featuring in the latest amazing book by Fiona Humberstone, How to Style your Brand. I’m lucky enough to have bagged not one but two design features in the book and I’m humbled to have my work sitting next to so many other incredible designers, some of whom I’ve admired for years. What a thrill!

If you’re a business owner keen to understand the process if creating a truly effective brand with your designer, or indeed a fellow designer looking to sharpen up your approach, snap up your copy of How to Style your Brand here and gain an expert’s workbook you’ll find utterly inspiring.

I’ll be revealing my featured work here next month so stay tuned!

Shot of the author by Katie Spicer  /  Featured photo by Fiona




Introducing Imaginista; a creative marketing support business based in Guildford, Surrey.

If you missed Imaginista’s first post on my blog you can catch up here, and for those already to up-to-date here’s a reminder of the moodboard and colour palette I posted earlier this week:




So now’s your chance to get involved! Which concept is your favourite?







































WHICH CONCEPT WOULD YOU CHOOSE? Don’t forget to vote below.

Like brand elements from each? Leave a comment and tell us your feedback 🙂

[yop_poll id=”1″]

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Let me introduce the vision and colours for Imaginista.

A creative and supportive marketing company based in Guildford, Surrey who helps small growing businesses get more brand traction through smart, creative marketing ideas.

Working with like-minded creatives can be a mixed bag of emotion for me; on the one hand it’s so exciting to know my design will inject more brand power into what they’re doing and yet on the other hand, I can’t help but put immense pressure on myself to get it right! Well, they’re creatives too! 🙂

Melanie is a fantastic lady with oodles of passion for what she does and a host of marketing experience she’s gathered over the years, she’s been a complete joy to work with and as a result, her branding journey has been so much fun. Melanie’s business has established itself a bit more over the last year and her customer base has not only started to grow but she’s started to attract the type of work she really loves the most, so now felt the right time to give her business an identity that does her expertise justice.

With a strong-minded, honest work ethic there’s no doubt that Melanie’s straight talking know-how gets results so whilst her gentle manner begged for visual tactility and warmth, there’s serious strength in what Imaginista can do for your business so finding the perfect balance between the two was the challenge.

After we’d discussed the brief it was clear Imaginista was an Autumnal business with a hint of Spring, so I set to work on the vision board and colours before moving onto the design. (Find out more about Autumn and Spring colour seasons and what they mean.)

Here are some shots of the vision board I created to set out the creative direction:










With the new brand design well underway, I’ll be posting the designs later in the week where you’ll be able to vote for your favourite!

Don’t forget I’m still working hard at building up my portfolio here at Making Waves so if you’re looking to brand or rebrand your business then I’m offering preferential portfolio-building rates at the moment!

Drop me an email or call me on 07701 047 433 to get a date in the diary for your free Branding Consultation.



If you have a new business and need an identity or if you’re looking to rebrand what you already have, let me share some brilliant stress-saving tips with you on how to focus your mind and prep the perfect brief to achieve top notch results from your designer.

Articulating everything you do, why you do it and the values behind it is a challenging task for any business owner, let alone putting it all down on paper for a designer to interpret.

In this post you’ll find 7 easy steps to help you look at your business on a deeper level and think hard about the impression you want your new branding to create on potential customers. You’ll learn powerful questions which, when answered, will help your designer interpret your business attributes into tangible design that hits the perfect chord.

Plus, having these pointers under your belt will hopefully take some of the stress away, helping you to get under the skin of exactly how you want your new branding to feel and, for those of you rebranding, perhaps unlock a few doors towards understanding how your business, your customers and your industry may have changed since you first started.


Knowing exactly what your role is within your business and what you do from day to day will help your designer understand your involvement; physically, mentally and emotionally, and this can really help them understand what makes you tick.

It’s very likely your previous experience in the working world has shaped who you are as a person, your values and how you run your business today so make sure you tell them your story.

Specific questions to ask yourself:

What does your business do and what’s your involvement?

What did you do before you started your business?

What do you think makes your business unique, both in it’s product and in the way it operates?



You might be a new business in which case you need a visual personality from the get-go. If you’re rebranding, then you’ve already acknowledged something isn’t right about what you have at the moment so ask yourself what that is exactly.

What’s been the driving force behind you wanting to rebrand?

What are you expecting from your designer?

What results do you hope to see from this identity change?



Get inside the mind of your ideal customer and you’ll open up so many more opportunities to work with like-minded people. Your new branding will showcase what you know they love, talk to them in a brand voice that resonates with them and demonstrate that you understand why they buy from you; ultimately enriching your product and everything you do.

Questions to ask yourself:

What would an ideal customer buy from you?

Walk yourself through the process of working with them. What’s their personality like?

Why do think they love to work with you?



If you have a clear idea of where you want your business to be in 2-5 years time then share this with your designer. Your new branding needs to work hard for your business now as well as carry longevity to work hard in the future. If you plan on relocating, introducing more products or services or perhaps expand your team then it will have an impact on how your business is perceived by the public.

Think about:

What is my goal for the next year or more?

What things need to change in order to reach this goal?

How should your new branding reflect these changes?



Your built-in values will be the heart and soul of your business so it’s vital your designer understands them. These attributes can determine colour, font and shape choice as much as written content so think carefully about the morals, ethics and attributes behind what you do.

What 3 words best summarise your most important attributes?

What design already inspires you and why?

 What do you do differently to others in the same industry?



Now we’re getting down to the nitty gritty! By now you’ve already asked yourself who your ideal customer is so understanding how you want them to feel when they experience your brand should be fairly easy. It might seem obvious but think about them as people; what type of lifestyle do they have? What magazine might they read? What car do they drive? Clarify your customer archetype and you’ll know what look and feel will be most attractive to them.

How do you want your customers to think and feel about your brand?

If a customer described your business in one sentence what would it be?

What are you most proud of?



Create a shopping list of everything you expect at the end of your brand journey. Knowing what you ultimately need at the end will give you and your designer focus so that time doesn’t drift and you know you’ll have products in your hands or online to show off as soon as you need them.

What tangible things do you need at the end of your brand restyle?

Make a list and prioritise each item, including dates if you can.

How will you measure the results of your rebrand?


I hope these steps and questions really help you focus and whilst your designer will have more questions around these, you’ll be 10 paces ahead and in the perfect mindset to get the best results from your branding venture.


If you’re struggling to know what answers are right for you then I’d love to help. I offer a free one-hour branding consultation with no obligation where I’ll help you establish a solid brief that fills you with confidence before investing in design. You can also discover how to get the best from your graphic designer on my recent post 7 Super Secrets: Getting the most from your Graphic Designer & Rebrand Experience

As my business is still young I’m offering portfolio-building rates at the moment! Drop me an email or a call:  /  07701 047433

I’d love to hear from you.






OK, I admit it. I’m a bit of a beach girl when it comes to fashion and it’ll therefore be unsurprising to learn I’ve signed up to every mailing list you can imagine; Fat Face, White Stuff, Sea Salt, Roxy, I could go on. But my interest isn’t just in their clothing (although that plays an important role of course!) but what I get through the door and delivered to my inbox is often pretty darn cool.

Needless to say, this gorgeous mailer landed on my doormat this morning and I was bowled over at how beautiful it was; the design, the concept, the thickness of the card and the clear level of thought that had gone into something simply qualified as a throw-away item. I’m a big fan of anything printed on uncoated card so that was a win straight away and the fact they’ve tapped into the office aeroplane idea is cute for someone who just wants 5 minutes away from their desk.

Cliché? Of course it is but who cares?

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