QUESTIONs, Answered
Questions on
BRAND Design
Logo Design / Icon & Monogram Design / Brand Graphics / Brand Colours / Brand Fonts
HOW DO I KNOW IF MY DESIGN BRIEF IS READY FOR YOU?
The best way to know is to send me what you have and we’ll chat over the telephone before you make any decisions. If I struggle to visualise your brand identity after discussing your brief, it’s likely there are gaps that will need filling. Either way, we’ll be able to establish the next best step before you invest in design.
WHAT HAPPENS AFTER OUR INITIAL CALL?
After talking over the telephone we’ll both have a clear idea of whether your brief is ready and whether our styles are the right fit for one another. From there, you’ll be able to book your design project, and we’ll schedule a one hour video call to go through your brief together in more detail before design starts.
HOW SOON CAN YOU START MY DESIGNS?
Projects tend to book up a couple of months in advance, although this can increase during my busiest periods, Q1 & Q4. I make it very clear from the outset when I’m able to start your project and what I’ll need from you to secure dates.
WHAT DO I NEED TO HAVE READY BEFORE YOU CAN START MY DESIGNS?
Once you’ve supplied your finalised design brief and creative mood board, and we both feel happy that the overall vision is clear, we’ll be ready to start. You may also supply a detailed creative vision & design brief document from your Brand Strategist / Consultant if you’ve worked with them beforehand. I ask for a holding deposit to secure proposed dates - this may be either 25% or 50% depending on the size of the project and when we plan to start.
WHAT DO I get IN A BRAND IDENTITY PACKAGE?
Your brand package will be tailored to exactly what you and your business needs, but there are a handful of essentials you must have to confidently carry your new brand style forwards. These include: a logo design, fonts, colours, supportive layouts, pattern & texture (where appropriate), stationery designs, a Brand Guide & links to all of your new designs for future use. Your brand elements will be supplied in varying formats and shared with you via Dropbox.
HOW MUCH DOES A BRAND IDENTITY COST and HOW LONG DOES IT TAKE TO COMPLETe?
A Brand Identity Essentials package which includes everything you’ll need for the future starts at £4,800. Every project is different but, as a general rule of thumb it’s likely to take approx 4-6 weeks from start to finish.
Questions on
Website Design
Design & Build on Squarespace / Custom Design for Wordpress
DO I NEED TO INVEST IN A BRAND IDENTITY BEFORE YOU DESIGN MY WEBSITE?
Absolutely, yes. The design of your site will be an informed and intelligent extension of your brand identity, so it’s important that what you have now doesn’t just feel right for your brand but gives us all the tools we need to take it forward with confidence.
WHAT DO I NEED TO HAVE READY BEFORE YOU CAN START DESIGNING?
You’ll need a website plan/structure, wireframes of your pages showing your planned content placement and your finalised content, including copy and images. It is possible to start designing without your content, but it tends to make for a rocky design process further down the line, which could have cost implications, so it’s best to get your elements as finalised as you possibly can before we start.
WHAT ARE WIREFRAMES?
Wireframes are either a page-by-page sketch or a written document listing each web page you plan to have, and exactly what content you expect to see on each page. They form the very foundations of your site and drive the design, so it’s vital they’re in place from the outset.
WHAT DESIGN SOFTWARE DO YOU USE?
Your website will be created in Squarespace and will include both the design and build as a whole, with only me, from start to finish.
Bespoke website designs are approached differently. Visuals of each page are designed using Adobe Photoshop CC and then supplied to your web developer as tidy layered files once signed off, ready to be built on your choice of software.
DO YOU BUILD WEBSITES AS WELL AS DESIGN THEM?
Yes, and no. I’m a designer, first and foremost. I’m not a web developer. If your site is a bespoke design, you’ll have jpg proofs to review and sign off first, then they will be coded by a web developer from scratch to create your live site.
If you’re having a Squarespace website, I’ll work on your design as I simultaneously build your website - the two will go hand in hand. Although this option does come with some design limitations, it’s very often the perfect solution for new businesses or for those rebranding.
WHAT’S INCLUDED IN A WEBSITE DESIGN PACKAGE EXACTLY?
I don’t offer a website ‘package’ because no two projects are ever the same, and so much difference is driven by a website’s content and functionality. Instead, I set out all deliverables clearly after we’ve spoken so you’ll know exactly what you’re receiving, and for how much. Your project can potentially include anything from just one single homepage design, to the design of every vital page of your website.
WHAT IF ALL I WANT IS JUST ONE OR TWO WEB PAGES DESIGNED?
As long as you have a strong brand identity that you feel captures your brand values with distinction, we can go on to create as many or as few web pages as you would like. The more pages you have designed, the more control and consistency you’ll have over your visitors’ online experience.
HOW MUCH DOES A WEBSITE DESIGN COST & HOW LONG DOES IT TAKE TO COMPLETE?
For bespoke designs that cover approximately 5-6 pages the investment starts at £3,500. SquareSpace websites (including both design & build from Making Waves) start from £3,500 and can take approximately 4-6 weeks from start to launch.
Questions on
Digital & Print Design
Stationery Designs for Printing / Media Kit Design / Services Brochure Design / Newsletter Design / Social Posts Design
DO YOU HAVE EXPERIENCE IN DESIGNING FOR PRINT?
I spent eight years working as a designer for an established print company in Guildford during the 00s and 10s, so I have a strong grasp of the practicalities of design for print. Understanding paper and card stocks is important if you’re going to set a two-dimensional standard for your brand, so I’m very happy to advise on a branding level.
DO YOU KNOW OF GOOD PRINTERS YOU CAN POINT ME TOWARDS WHEN MY DESIGNS ARE COMPLETE?
Yes, I have a handful of great connections when it comes to printing. When your designs are complete, I’m happy to advise and point you in the right direction, although do bear in mind my offering doesn’t include managing your print orders.
WHAT FILE FORMATS WILL I HAVE?
All of your designs will be created using the latest Adobe Creative Cloud and you’ll have PDF files of all your print-ready stationery. You’ll be sent a Dropbox link where you can access everything yourself, although I always recommend you make copies of everything to your own computer too.
DO YOU DO PACKAGING DESIGN?
I do create packaging designs although I’m not a specialist Packaging Designer. Sometimes I’ll create mockups of how the branding should look and sit on a product, then the exact packaging design is taken forward by a specialist. In other instances I’ve created the packaging in-house myself, it really depends on the product and the print requirements.
WHAT ARE THE DIFFERENCES BETWEEN PANTONE, CMYK AND RBG COLOURS?
Choosing a Pantone colour swatch can be compared with walking into a paint shop, selecting a specific colour off the shelf and painting directly with it. This method of printing is more expensive and can result in more waste, but it’ll give you 100% confidence in an exact colour match every time you print.
CMYK printing is a 4-colour breakdown (C=Cyan, M=Magenta, Y=Yellow & K=Black), so for instance it will break down a specific Pantone colour to the closest equivalent using these 4 colours. This print process is fast, effective and affordable which is why it’s a very popular format for printing, but it can’t guarantee an exact colour match or consistency every time.
RGB (Red, Green & Blue) is a screen colour format. Everything you see in a digital form uses RGB colour, therefore it’s impossible to print in this colour process - it must be converted to CMYK first. This conversion can often affect colour appearance.
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