Category: Colour Psychology: Autumn



Today you’re going to find out if you have an Autumn business. You’ll also start to understand why knowing what colour season you and your business falls into can mean the difference between your brand visually singing to it’s customers or just plain old talking at them.

If you have an Autumn personality then you’ll like to do things a bit differently, and chances are you run your business with the same ethos. With a passionate drive for success and a love of learning, your business is a bit of a wild child; your work ethic is likely to be pretty unique and ambitious in it’s own right.

The drawback is that you often take a lot on, promising the world but not quite managing to tick off everything on the list. Yet this isn’t a negative feature to the people who already know and trust your brand; it’s an endearing characteristic that epitimises your love of growing, learning and being truly independent to everyone else.

There’s so much meaning to what you’re doing that it can sometimes be overwhelming yet it’s this substance and hard graft you put in that gives your product it’s authenticity, and that means the world to you.

Often Autumnal businesses relate to animal, nature or food in some way and are trying to do things a little differently to everyone else whilst maintaining an honest, ethical and organic service. Your business might have environmental or heritage-focused attributes in which case you’re very likely to be Autumnal. It’s your connection with nature, your surroundings and all things non-materialistic that set you firmly in an Autumnal colour palette.

 So what are Autumn’s key attributes?

Ambitious / Passionate / Independent / Creative / Authentic / Genuine / Hard-working / Ethical / Campaigning / Love to learn

What do Autumn colours and shapes look like?

Muted / Deep / Substantial / Rounded / Quirky / Unique / Smooth / Rustic / Organic / Textured / Tactile / Golds / Bronzes

As a ‘warm’ season, colours will have a hint of yellow or magenta to them, so soft creams and warm off-whites are more appropriate than crisp whites or silvers.

Knowing what colour season your business is means you’ll know how to interpret all of your attributes into powerful branding that resonates with the right people.

If you now know you have an Autumn business then let yourself take just 20 minutes to review your branding

Does it communicate all the attributes you’re most proud of? Does it emotionally engage with the right people? If not, why not?

Understanding your colour season not only opens up a world of colour possibilities for your branding but a whole host of attention to the finer details which are easy to overlook; shapes, formats, textures, fonts, patterns, layouts. Start to think about how your branding could become even more engaging if you considered your colour season.

Don’t quite feel Autumn is right for your business? Perhaps you have a Spring, Summer or Winter business?


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