Tag: brand styling



Today someone did something very memorable for me;
they thanked me.

But not just over the phone or by email but through good old fashioned design, print and post, and although the items themselves are brilliant it’s the sentiment of sending anything in the first place that I love the most.

Well it’s a win:win isn’t it?

The sender shares their gratitude, promoting their own brand values and increasing awareness whilst the lucky recipient feels delighted, appreciated and brimming with pride. No one can lose in this equation.

So what do you do to say Thank You to the people you work with?

Are you doing enough, if anything at all?

It often only takes a small behaviour to make a lasting impression on someone’s perspective of you or your business so saying Thank You could be the one compelling behaviour you do for your business this year.

Remember, it’s not rocket science so don’t give yourself a nervous breakdown trying to think of something intricately clever and likewise, whatever you decide on doing certainly doesn’t have to break the bank but giving a little something out to those who’ve already committed to buying from you can go such a long way towards deep-rooting your relationship with them and opening new exciting opportunities.

Give yourself just 10 minutes this week to think about how you might show your appreciation to your loyal customers this year.



My very thoughtful Thank You was sent courtesy of Fiona Humberstone, The Brand Stylist.

Not sure what to create to say Thank You from your business?

Let me help you. Drop me a line at studio@makingwavescreative.com or 07701 047433




Introducing Imaginista; a creative marketing support business based in Guildford, Surrey.

If you missed Imaginista’s first post on my blog you can catch up here, and for those already to up-to-date here’s a reminder of the moodboard and colour palette I posted earlier this week:




So now’s your chance to get involved! Which concept is your favourite?







































WHICH CONCEPT WOULD YOU CHOOSE? Don’t forget to vote below.

Like brand elements from each? Leave a comment and tell us your feedback 🙂

[yop_poll id=”1″]

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Moo are a brilliant print company whose products, services and branding have got better and better over the last few years, and here’s one very simple reason why…

…they understand their customers.

For people like me who’ve worked with many printers over the years, Moo is the answer to my great-print, hands-free prayers. Their brand personality is brilliantly structured and their website makes ordering as easy as pie, so today, I’m sharing 7 priceless reasons why Moo left me feeling wowed and excited to use them again.

As well as this, I’m showing you a few snaps of the delicious apricot and blackcurrant jam we made last week, proudly displaying the cute little labels I created (and printed with Moo) for a dear friend Rosie; owner of a collection of stunning holiday cottages at Rockenhayne Farm.

Rosie kindly spun off some exceptional honey for our wedding last year from her hives in the depths of beautiful Branscombe.






So, here are my 7 reasons why Moo gets my print vote any day!

1 / Pristine online ordering process

It sounds obvious and maybe it is, but by streamlining their click-throughs smartly and making a search for a quick quote so simple, it’s hard to fault their online process.


2 / Great products, fast turnaround

OK, they may not have every product under the sun but I don’t mind that. It tells me they understand the demand and that they’re focusing their energy on perfecting what they know their customer’s want the most, which justifies their new gorgeous Luxe range of 600gsm card. Plus, every product I’ve ordered has arrived in my hand sooner than the expected date.


3 / Transparent design and service

Right through to the moment I’m ready to checkout, there are no surprises. No hidden costs I didn’t expect and their step-by-step ordering process made me feel confident that everything was being covered as I went along.


4 / Ability to re-upload artwork

For those of you who panic when you’ve sent something to the printers after realising there’s an error on the artwork, do not fret. Moo give you up to 2 hours to re-upload your design after you’ve ordered! As well as offering ‘realistic’ runs of cards starting from just 50, you can even have multiple different designs on the reverse at no extra cost! Genius.


5 / Friendly e-shots

Not only did I get an order confirmation within a minute of hitting submit but I had regular updates on how my order was doing. I knew when my labels were being printed, when they were finished and when they were scheduled for dispatch, without lifting a finger.


6 / Impressive packaging and print

Regardless of what product you order, it’s packaged so well. My little score-back labels came back in a smart branded wallet and my business cards in a unique flip-open box that keeps them together and tidy. It’s the small things that can make a big difference in my book.


7 / Customer Service

Despite having never spoken to anyone at Moo, their online support always leaves me believing there’s a really cool, conscientious team of ‘Moo-ers’ out there lovingly popping my labels into their branded wallet and carefully shipping them out to me.

Why on earth do I think this?

Well, the answer’s three-fold; firstly, the look and feel of their branding leads me to think so, secondly the way they talk to me through their chirpy but confident copy and thirdly, if they’ve put that much attention into the detail of their website then why wouldn’t they do the same with my little labels?


If you’re wondering, no, I don’t work for Moo 😉 I just admire how they’ve evolved their branding and service into something that really works well and is now a worthy competitor in the print industry.

OK, so they may not be right for every print job.

For instance, if I was going to print a corporate brochure or folder then I wouldn’t choose them. Whilst their print quality is good and would leave most business owners tickled pink, it’s not exceptional, so their products would only be right in certain instances but that’s exactly why the business works.

They don’t try to be all things to all people, they just get on with honing what they do best and haven’t they done well!





How well do you understand your customers?

What steps might you take to reach out to them even more effectively than you do at the moment?

Need help finding the answer? Book your free Branding Consultation with me and I’ll help you get there > studio@makingwavescreative.com / 07701 047 433

*preferential portfolio building rates throughout the Summer to help you start making waves in your own industry!*




Today you’re going to find out if you have an Autumn business. You’ll also start to understand why knowing what colour season you and your business falls into can mean the difference between your brand visually singing to it’s customers or just plain old talking at them.

If you have an Autumn personality then you’ll like to do things a bit differently, and chances are you run your business with the same ethos. With a passionate drive for success and a love of learning, your business is a bit of a wild child; your work ethic is likely to be pretty unique and ambitious in it’s own right.

The drawback is that you often take a lot on, promising the world but not quite managing to tick off everything on the list. Yet this isn’t a negative feature to the people who already know and trust your brand; it’s an endearing characteristic that epitimises your love of growing, learning and being truly independent to everyone else.

There’s so much meaning to what you’re doing that it can sometimes be overwhelming yet it’s this substance and hard graft you put in that gives your product it’s authenticity, and that means the world to you.

Often Autumnal businesses relate to animal, nature or food in some way and are trying to do things a little differently to everyone else whilst maintaining an honest, ethical and organic service. Your business might have environmental or heritage-focused attributes in which case you’re very likely to be Autumnal. It’s your connection with nature, your surroundings and all things non-materialistic that set you firmly in an Autumnal colour palette.

 So what are Autumn’s key attributes?

Ambitious / Passionate / Independent / Creative / Authentic / Genuine / Hard-working / Ethical / Campaigning / Love to learn

What do Autumn colours and shapes look like?

Muted / Deep / Substantial / Rounded / Quirky / Unique / Smooth / Rustic / Organic / Textured / Tactile / Golds / Bronzes

As a ‘warm’ season, colours will have a hint of yellow or magenta to them, so soft creams and warm off-whites are more appropriate than crisp whites or silvers.

Knowing what colour season your business is means you’ll know how to interpret all of your attributes into powerful branding that resonates with the right people.

If you now know you have an Autumn business then let yourself take just 20 minutes to review your branding

Does it communicate all the attributes you’re most proud of? Does it emotionally engage with the right people? If not, why not?

Understanding your colour season not only opens up a world of colour possibilities for your branding but a whole host of attention to the finer details which are easy to overlook; shapes, formats, textures, fonts, patterns, layouts. Start to think about how your branding could become even more engaging if you considered your colour season.

Don’t quite feel Autumn is right for your business? Perhaps you have a Spring, Summer or Winter business?



Ever wondered what impression your business colours could be giving potential customers?

Putting some careful time and consideration into answering this could really make all the difference to your brand identity, not just on a visual level but on a deeper, instinctive and more subconscious level too.

The psychology of colour has been an incredible asset to the way I design for many years and this week, with Easter just around the corner, I’d love to share with you the qualities of what might make your business a Spring business. There’s only so much I can fit into one blog post but here is a snapshot of Spring Colour Psychology traits you might feel fit comfortably with you and your business.

What are Spring’s Colour Attributes?

Warm, bright, clear, transparent, honest, uplifting, enlightening, bubbly, energetic, effervescent, creative, communicative.

There are actually 2 types of Spring colour tones; soft pastel tones that are full of light and whiteness, and vibrant saturated tones that have depth and energy. However, each tone carries the same underlying clarity and simplicity. No fuss, no grey or black, just clear honest, singular colour.

If your business is a Spring business, it’s likely you have an open, caring and communicative ethos and your interpersonal skills naturally bring people together. Being social probably plays an important part towards how you deliver your end product and you’ll always conduct everything you do with passion, enthusiasm and vigor. By always being 10 steps ahead it can sometimes feel like an organised chaos in your world but as long as you have people around you, you and your business is in a happy place.

If Spring doesn’t quite feel right for you then look out for Summer, Autumn and Winter posts over the coming weeks, plus more of Colour Psychology and just how powerful it can be for your business.

Happy Easter everyone!

Imagery inspired by Mercedes Lagunas, sillyoldsuitcase and alittledashofdarling


A beautiful and successfully compelling brand identity must have a suite of fonts it can pull upon depending on the marketing piece you’re planning and don’t worry, having a variety of fonts won’t water-down your identity. In fact, if they’re selected and balanced properly they’ll have quite the opposite effect. Just like a valuable source of brand images or a selection of colours that complement each other, your brand fonts will add character and depth that will visually resonate with your ideal customers.

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